Turn Thought Leadership Into Business
B2B Marketing
Designing client-specific campaigns is a hallmark of B2B excellence. For Fujitsu, our account-based marketing speaks the customer’s language, engages as a peer, and anticipates their challenges to open the door to new ideas
The challenge: Fujitsu needs to be visible and credible with a major mobility provider. Our answer is a thought leadership program that elevates Fujitsu employees who live public sector topics like smart cities, government, mobility, education, and security. We define the social strategy, produce the right content, and make them present and approachable on platforms such as LinkedIn with clear messages and supporting materials. That opens peer-level conversations with the target account, lets Fujitsu tailor its solution, and ultimately win the business.
Unsere Projekte
