Communication That Makes an Immediate Impact
Our services are designed to address your current communication challenges with efficiency, effectiveness, and ease of use. For businesses that wish to maintain visibility in challenging circumstances and act promptly.
We invite you to explore our comprehensive range of services, which includes quick and flexible modules designed to help you make a significant impact with your communications. These modules encompass topic monitoring, success stories, and bespoke AI tools, among others.We have organized our services into three areas of expertise: consultancy, content, and design. You have the option of inquiring about the packages either individually or in combination.
To learn more, please get in touch with:
Sybille Neuß
Head of Consulting
neuss@mc-quadrat.com
Tel. +49 30 288747-14
Whether Strategy or Concept: Quick‑Win Services That Get You Operational Fast
We help you address your current communication challenges – without the need for lengthy briefings. A short outline of your issue is sufficient for us to take action. Our quick‑win services range from topic and stakeholder monitoring to communication and channel strategy, as well as other targeted interventions that can be deployed immediately to improve your communications.
We utilize specialized tools to monitor mentions of your topics and brand in the media and on social media. This allows you to identify trends at an early stage, respond effectively, and manage your communications efficiently.
The Challenge:
What are people saying on social media about your organization, your leaders and employees, or your products and solutions? What are the media outlets that matter to your business reporting? How are your topics being framed in political and social debate? Where is the agenda being set? You need answers to these questions to respond effectively day to day and make informed strategic decisions.
Quick Win:
Our comprehensive approach utilizes media monitoring tools, Google Alerts, and social listening tools to track your topics in the media and on social media. We then conduct a thorough analysis and prioritise the information for you. We notify you of pressing communication needs and furnish you with targeted recommendations. This ensures that you are always up-to-date and able to act by establishing professional issue monitoring, supporting your reputation-building efforts, initiating media coverage, and preventing crises and social media backlashes.
Investment:
Starting at €2,500 per month
Mode 1:
Daily monitoring with a weekly report for €960 per weekly report (€3,840 per month)
Mode 2:
Weekly monitoring with a monthly report for €2,560 per monthly report
Note:
There is an additional charge of €750 per month for use of the tool in both modes.
Duration:
1 week for the configured monitoring setup, based on your choice of tools. You will receive initial recommendations for action after one month. (The effectiveness of the topic monitoring improves steadily over time.)
We closely track communication from your key stakeholders. Using specialized tools, we monitor all relevant media channels related to your project, including social media, to identify emerging topics, sentiment shifts, and interaction dynamics. This enables you to respond quickly and manage your communications in a targeted and effective way.
The Challenge:
As a leader responsible for transformation, it is not possible to always be aware of all activities and all individuals. For this reason, we closely monitor your stakeholders' communications and provide you with a monthly overview that is both quantitative and qualitative in nature. You will receive all relevant insights in a clear and structured format, along with ad-hoc advisory support for tailored communication measures targeting your internal and external stakeholders across individual, institutional, political, and media contexts.
Quick Win:
Our professional stakeholder monitoring ensures that you are always informed and able to act. This fosters acceptance for your transformation initiatives, such as construction projects, digital infrastructure, process optimisation, or structural change.
Investment:
Starting at €1,800 per month
Duration:
1 week for the configured tool setup. Initial recommendations for action are provided after 1 month. Effectiveness increases steadily as stakeholder monitoring continues.
Your Contribution:
A structured overview of your stakeholders
We will conduct a thorough analysis of your company's current communications to provide actionable strategic recommendations. These recommendations will include specific guidance on effective communication methods, including corporate stationery, channels, topics, and formats.
The Challenge:
Small and medium-sized enterprises, in particular, often neglect their communications because they are not familiar with product marketing in the traditional sense. These enterprises offer services or solutions rather than products. Conversely, companies that generate revenue through products at the point of sale recognize the pivotal role that image and reputation play in business success.
This service places the emphasis on your small or medium-sized business rather than on the product or the solution. It is essential to determine the appropriate venues, events, and conferences to attend, and whether to personally deliver a presentation. Which channels should you use? We collaborate with our clients to develop communication strategies and establish public relations initiatives that are both strategic and operational.
Quick Win:
It is essential to understand how and where to present your business effectively through communication. The long-term enhancement of your image and reputation is of the utmost importance. By understanding the impact that your company's public image can have through communication, you will raise your level of professionalism. This establishes a solid foundation for effective communication.
Investment:
Starting at €6,400
Duration:
3 weeks
We assist start-ups and scale-ups in developing their corporate communications.
The Challenge:
Your start-up is growing, enquiries are increasing, and there’s more you could be doing on social media? Sounds like there’s enough on your plate to make you wish you could clone yourself. It might be the right time to bring someone else in to take care of communications.
We offer comprehensive solutions to strengthen your corporate communications, encompassing both content and staffing. Our services include a well-defined communications strategy, the appropriate tools, and a communications plan to facilitate your initiation. Furthermore, we offer a customized job description and provide assistance with the recruitment process and application procedures.
Quick Win:
This approach is both time-efficient and professional. Your business will receive a significant boost through corporate communications, and this professionalisation will underpin further growth. This allows you to focus exclusively on your business and continue to grow successfully.
Investment:
Starting at €9,900
Duration:
4 weeks
We assess and recommend the most suitable channels and media for your business or project.
The Challenge:
Does your channel strategy need a fresh review? Whether in general, or for a specific communications initiative or campaign?
We assess your business or project's positioning on suitable channels and recommend effective strategies to expand your reach and enhance communication. Our primary focus remains on social media, complemented by a comprehensive approach to print and online media.
Quick Win:
Reviewing and optimising your choice of channels for relevance. You can boost visibility, brand awareness and sales by ensuring your business or project is present in and on the right media and channels. Some projects require their own dedicated channels. With our rapid support, you can explore new avenues for new projects.
Investment:
Starting at €2,000 to €5,000, depending on the size of the business
Duration:
Approx. 1–2 weeks
Your Contribution:
Overview of the current channel strategy
We provide comprehensive social media channel design services, including profile creation and content planning.
The Challenge:
Have you decided to use a new social media channel for your business or a campaign and want to get started quickly? We offer a comprehensive suite of services that includes brand identity design, tone and theme definition, and content plan creation. Our content plans are meticulously crafted to include topic ideas and format suggestions, suitable for either an entire campaign or a specific launch period.
Quick Win:
Maximize the potential of your new social media channel from the outset. Your project will be assigned its own dedicated channel, which you can use to share relevant content. By leveraging channels that are meticulously customized to your needs, you can enhance your visibility and reach.
Please note:
The additional design service “Pimp your Brand for Social Media”, which includes the creation of templates, is available under the Design section.
Investment:
Basic module starting at €2,000
Extension via content planning for one month: €1,800 (excluding the design and implementation of tiles, sliders, or reels)
Duration:
Approx. 1 week
Content That Delivers: Fast, Consistent and Built to Drive Sales
Our content services translate complex topics into clear messages and relevant formats, whether for thought leadership, social media, sales stories, or success stories. They enhance your reach, reputation, and trustworthiness by providing editorial excellence, strategic clarity, and content that's ready for immediate use.
We provide analytical and optimization services for LinkedIn profiles, with a focus on enhancing the visibility and impact of your company and its employees. We are pleased to offer recommendations for your thought leadership strategy.
The Challenge:
Are you interested in increasing the activity on your LinkedIn account, but find that you lack the time to dedicate to posting? We will assist you in professionalising your account and refining your LinkedIn skills and knowledge through a training course that covers all formats: This includes posts, articles, reposts, and comments, as well as all the dos and don'ts for achieving maximum reach.
Quick Win:
Maintaining a well-managed and current LinkedIn profile can provide a distinct competitive advantage. In practical terms, this will increase your reach, strengthen your credibility, and reinforce your professional positioning as an individual. As a result, it will have a direct, positive impact on your business. Thought leadership is a key differentiator, signalling authority, making your knowledge advantage visible, and enhancing your company's reputation.
Investment:
The cost of this service is €1,100 per account, and training is included.
Duration:
1 week, starting immediately
Your Contribution:
Account name, brand manual with CD guidelines
Optional:
The extended full-service package, priced at €1,050, includes your business card as a smartphone wallpaper featuring a QR code. Additionally, you will receive three design templates for consistent LinkedIn posts in Canva: single image, carousel, and video post.
We will craft a success story for your project, whether for a PowerPoint presentation, a website reference, or for internal communications. You will receive persuasive content, impactful images, and, when appropriate, video content that is attention-grabbing.
The Challenge:
Success stories about successful projects should be shared both internally and externally. However, you find yourself short on time and unable to craft a cohesive narrative? Are you currently engaged in another project? This is especially challenging when urgent reference requests are made to substantiate professional expertise. Ultimately, your achievements are your most effective form of self-promotion.
Quick Win:
These success stories serve as a valuable reference, offering insight and guidance on how comparable results can be achieved. When necessary, they can also be used to substantiate arguments or support sales activities, thereby strengthening reputation and contributing to revenue growth.
Investment:
Starting at €300 to €1,500 per case
Duration:
1–3 days, starting immediately
Your Contribution:
Information and images of your project
We assess your content channels for consistency and coherence, and based on your positioning objectives, we provide linguistic and editorial recommendations to ensure a high level of informational, educational, or entertainment value, depending on your goals.
The Challenge:
A significant degree of coordination is necessary to ensure that written content is consistent across various distribution platforms and channels. It is essential to adapt the tone to suit the target audience on each platform. Regardless of the medium, it is essential to maintain a consistent and clearly identifiable positioning and core message. Internally, however, responsibilities for channels and platforms are often divided. The Corporate Communications department plays a crucial role in ensuring consistency and coherence. However, it can sometimes act as a bottleneck.
Quick Win:
Consistent, coherent communication across all channels and media is perceived as professional and cohesive. It creates the impression of a unified brand presence, strengthening your brand identity. This raises the standard of both internal and external communications. At the same time, it reduces workload and improves the quality of your processes and results.
Investment:
€3,200
Duration:
1 week
Your Contribution:
Channel overview, publications, and press relations over the last 12 months
We will review your employees' content, including any created using AI, and make any necessary edits before publishing it.
The Challenge:
Have you ever had this experience? You read a piece of text and immediately realise it has been copied straight from an AI chatbot. Whether driven by uncertainty, a lack of subject-matter knowledge, the pressure to write elegantly, or simply the need to save time, even communications professionals are increasingly using AI to create their texts. The result is often polished, AI-generated content that sounds smooth, but lacks real substance.
We have extensive experience in journalism and communications, and we optimise your text to ensure it better meets the criteria that people and search engines expect today: originality, relevance, clarity, technical substance, and credibility. This ensures that your messages are not lost in the vast amount of AI-generated content. Furthermore, content that undergoes our editing process is often ranked higher by algorithms.
Quick Win:
Genuine writing for real people is ultimately a question of attitude. It is a strategic decision whether authentic communication is a value in its own right — and whether it is a standard you want to uphold for your organisation.
Investment:
Starting at €320 up to €3,200 – depending on the scope: can range from a single item to an entire website
Duration:
Between 1 day and 1 week, depending on the scope
Your Contribution:
Your content drafts
A feature is a piece of content that stands out due to its unique combination of text, images, video, and audio. We provide a comprehensive package tailored to your needs.
The Challenge:
Does your content need a boost? We will go out and about on your behalf to produce an editorial feature on your project or product. The result is text, image, and video content that provides in-depth insight into your topic. This content is ready for promotion and sharing on your social media channels as a comprehensive website feature and accompanying teaser material. Ultimately, it is through strategic reach that your feature will garner the attention it merits.
Quick Win:
Standout content for your product or project — because genuine insight is rewarded with meaningful reach. Strong storytelling shows who you are, what you do, and how successfully you do it. Your editorial feature becomes a persuasive selling point, helping you generate visibility, build reach, and strengthen your reputation.
Investment:
Starting at €2,500–€5,000, depending on the scope and preparation
Duration:
2 weeks
Your Contribution:
Clarification of the project in the form of a briefing, arranging a date with the interviewee
Please Note:
A feature of this scope is not suitable for a comprehensive company profile. Our proposal therefore focuses specifically on a single product or project.
We craft the sales narrative for your complex product, your long-term project or your multi-faceted solution.
The Challenge:
Is your solution designed for business partners, institutional stakeholders or local authorities — and is it not exactly self-explanatory? Is it highly innovative, new to the market or technically complex? Do you need to do more than capture your target audience’s attention — and make sure they truly understand the value behind it?
Quick Win:
A strong sales pitch helps drive business growth.It articulates the purpose of your solution, ensuring that partners and stakeholders recognize your innovation as the solution to an existing challenge. The analysis and core sales story will serve as a communication framework for selling your solution.
Investment:
Starting at €6,400
Duration:
2 weeks
Your Contribution:
Product presentation
You possess subject expertise, and we possess editorial expertise. The combination of these two elements results in content that is both incisive and impactful.
The Challenge:
You know what you need to communicate and when — but are struggling to give your content the final editorial polish? Small and medium-sized businesses in particular often hold a wealth of valuable expertise that has the potential to inform, inspire and engage others. Turning that knowledge into effective communication, however, requires more than subject-matter expertise. It calls for editorial skill, a clear understanding of target audiences, and the ability to shape content for the right formats and channels.
Quick Win:
We ensure that your content is polished to perfection, bringing text, graphics, and video to their best possible standard. Your target audience will be impressed by communications that are as high-quality as your products. This process is referred to as “hybrid content”: clients provide the specialist content, and our team ensures its readability. Meanwhile, our AI agent, which was configured specifically for you, will ensure efficiency and consistency.
Investment:
Starting at €2,500 per month on a retainer basis
Duration:
1 month or longer
Your Contribution:
Your content repository and list of content challenges.
We provide personalised support in developing your content. Our approach is hands-on, editorially sound, and closely aligned with your day-to-day work. The emphasis is not on producing a finished product, but on your capacity to generate content independently, reliably, and efficiently.
The Challenge:
Many employees and managers are expected to create content for LinkedIn, internal communications, newsletters or specialist publications. The topics are there, and so is the expertise. What is often missing is editorial confidence: What is genuinely relevant? How clear should the message be? What length, tone and format are right for the audience and channel? This uncertainty can lead to lengthy approval processes, fewer published pieces, or content that never quite delivers on its potential.
Quick Win:
In Content Coaching, we work directly on your content. We organize topics, refine messages, provide feedback on texts, and suggest practical ways to create content more quickly and effectively. You will receive immediate feedback, clear guidelines, and editorial direction. You will have the opportunity to expand your communication skills and gradually take on more responsibility.
Investment:
Starting at €5,200
Duration:
2 weeks
Your Contribution:
The content you would like to optimise
We translate your content into plain language, ensuring it is both certified and structured while remaining easy to understand. In doing so, we adhere to the latest guidelines and maintain a communicative purpose: to provide guidance, build trust, and enable action.
The Challenge:
Many organisations need to communicate complex information, from strategies, change processes and internal procedures to services and support offers. Yet, a significant proportion of people struggle to understand these texts. Overly complicated language excludes audiences, creates uncertainty and leads to misunderstandings, which in turn generate additional questions and clarification needs. This becomes particularly critical in times of transformation, crisis or heightened pressure to change. When decisions made by a few are expected to guide the actions of many, language that is genuinely understood is essential.
Quick Win:
We make your messages more accessible through plain language. We reduce linguistic complexity, restructure content and consistently assess comprehensibility from the reader’s perspective. The result is content that informs rather than overwhelms, and engages people rather than alienating them. Plain language becomes an effective tool for inclusion, stability, and acceptance — while increasing reach in a way that is genuinely relevant to your business.
Investment:
Starting at €1,000
Duration:
From two days
Your Contribution:
Text and Context
We provide comprehensive support for your social media communications, including monitoring, advisory services, and proactive intervention as needed, without assuming responsibility for your operations. You are responsible for posting the content. We are pleased to offer feedback, guidance, and editorial support.
The Challenge:
Social media often creates uncertainty, particularly for small and medium-sized businesses. Is this the right post? Is it worth the effort? Are the tone and timing right? Is the content relevant to the audience, or too internally focused? This uncertainty often results in posts that feel hesitant, unfocused and lacking in impact.
Quick Win:
We support your social media work with timely feedback on planned or published posts, highlighting specific areas for improvement. You receive practical editorial guidance on impact, clarity and format, applied directly to your content. This helps build consistency, confidence, and quality across your channels. Shadowing is designed as a temporary support measure: the aim is not to create dependency, but to strengthen your team’s social media skills and decision-making over time.
Investment:
Starting at €90 per hour
Duration:
Ad hoc
Your Post:
Posts and channels
Design That Makes an Impression — Creative Across All Formats
Our design services are characterized by their exceptional quality, efficient processes, wide range of formats, and extensive expertise in the use of AI. These services include PowerPoint master slide checks, accessibility, and brand approval. You will receive templates, guides, and training on web-based applications, equipping you with the tools to address future challenges independently.
We will adapt your existing PowerPoint template to make it practical and brand-compliant. This will ensure that your presentations not only look consistent, but can also be created more quickly and make an immediate impact.
The Challenge:
Is the next quarterly presentation approaching? Do you need to communicate change initiatives quickly and clearly? Have resources for presentation quality assurance been reduced — while your PowerPoint master no longer works as it should? We review and refine your master template to ensure it is complete, clear, and practical. This includes identifying missing slide types, adding essential copy‑and‑paste elements and guidance slides, and creating a robust foundation for consistent, professional presentations across the organization.
Quick Win:
It delivers substantial time savings. A clearly structured, AI-ready PowerPoint master enhances quality and professionalism in everyday work. It enables AI-tool users to create professional, on brand presentations quickly and independently, while ensuring consistency and adherence to brand standards.
Investment:
Starting at €1,200
Duration:
1 week, starting immediately
Your Contribution:
Existing PowerPoint master slide, briefing on specific requirements
Please Note:
The identification of missing slide types and the addition of useful copy-and-paste elements are based on general experience with frequently used types.
While not every communication task necessitates the involvement of a design team, it is essential for each task to have a clear visual identity. Our brand-specific templates in Canva and Figma enable your staff to create content independently, quickly, and confidently. This content is tailored to the channel and target audience and always maintains the brand's standards.
The Challenge:
Many of your employees have strong subject-matter expertise, but lack access to professional design tools or the experience needed to apply corporate design guidelines correctly. This often creates unnecessary dependence on the design team, leads to inconsistencies across formats and media, and results in varying levels of quality. As a consequence, even straightforward design tasks require considerable coordination, while simple graphics can take a disproportionate amount of time and effort.
Quick Win:
We provide you with templates that enable your staff to create on-brand content quickly and independently, without the need for complex design tools or specialist knowledge. This includes social media posts, your company website, and internal communications. You will enjoy faster, yet polished, content production processes without the need to involve design professionals.
Investment:
Starting at €400 to €1,000 per design, depending on the scope of the design
Duration:
1 to 3 days, starting immediately
Your Contribution:
Up-to-date examples of use, brand manual with CD specifications
We provide professional application of your brand design across the social media channels that align with your business needs.
The Challenge:
In today's fast-paced business world, communication strategies are constantly being evaluated and refined. Channels that demonstrate substandard performance will be discontinued. New approaches are being tested. As soon as you make the strategic decision to launch a new social media channel or expand an existing one, we will help you get it up and running in a timely manner, ensuring it remains consistent with your brand. We create Canva templates for headers, single images, carousels, and video posts for the organization and for individual employees, if requested.
Quick Win:
Implement strategic channel decisions quickly and in line with the brand.Your social media channels remain up to date and consistently communicate your brand message. You can act quickly, ensure regular professional content updates, and maintain a strong, coherent presence across your channels.
Investment:
Starting at €1,600
Duration:
1 week
Your Contribution:
Brand Manual with CD specifications
We develop a centralised, intelligent AI application that enables employees to use brand-defining design elements independently, tailored to specific channels and produced to the required standard.
The Challenge:
All the relevant assets for the corporate identity are available, including the logo, key visuals, icons, and recurring messages. However, in day-to-day operations, these assets are not easily accessible, are in the wrong format, or are used inconsistently. The AI-based Asset Generator is a centralized, intelligent solution that empowers employees to deploy brand-defining design elements independently, tailored to specific channels, in the correct quality, and according to their preferences. Assuming the parameters have been defined accordingly, the customization and export of assets can be expedited without the necessity of consulting marketing or design professionals.
Design Unit Benefit: The exported vector files, such as SVG or EPS, can be edited later in programmes such as Adobe Illustrator.
Quick Win:
Asset production without endless meetings or rounds of clarification. Your brand identity remains visually consistent, whether for a LinkedIn post, a presentation or a desktop background. This increases employee buy-in while saving time and resources. Brand-defining design elements can be made available across the company at any time — correctly formatted, consistent and ready to use — enabling high-quality communication without friction or unnecessary approval loops. Editable vector files, such as SVG or EPS, can also be provided.
Investment:
Starting at €4,500–€5,000
Duration:
1 week
Your Contribution:
Current examples of use, a brand manual with corporate design guidelines, and existing assets such as logos, icons, key visuals or other brand elements.
Please note:
Your instance is hosted as SaaS (Software as a Service) via our GitHub account or can alternatively be provided as an HTML application.
Based on your existing brand manual, we review your communication materials for brand compliance and provide clear recommendations for improvement.
The Challenge:
Staff shortages, concurrent projects, and external service providers frequently impede the efficiency of brand checks in the day-to-day operations of large organizations. We can reliably carry out quality checks on your visual communication at short notice. We assess a wide range of internal communication materials and campaigns implemented by partners, encompassing various formats such as presentations, print materials, film, and motion graphics. These checks are based on our many years of experience with both comprehensive and streamlined brand manuals, as well as our proprietary AI-powered review processes. These processes enable us to efficiently analyse client specifications, identify deviations, and provide constructive feedback.
Quick Win:
Save time in day-to-day operations. Identifying deviations from your brand design reveals gaps and highlights specific areas where alignment or further development may be needed. Once brand approval has been granted, you can decide which optimisations to implement. This ensures your communication materials once again present a consistent, cohesive and professional look.They ensure brand-compliant quality even with limited resources – through efficient, scalable BrandChecks that do not place additional burden on internal staff.
Investment:
Starting at €90 per hour, subject to availability
Duration:
1 week from the date of order
Your Contribution:
Brand manual with CD specifications
We verify your publications and websites to ensure accessibility in accordance with the BITV 2.0 and WCAG 2.1 criteria. This process utilizes specialized tools to ensure compliance with industry standards. In accordance with applicable law.
The Challenge:
For some organisations, accessibility is a legal requirement; for others, it is a voluntary commitment driven by conviction or a desire to strengthen their reputation. In all cases, it requires additional effort. As accessibility professionals, we offer a quick check of your publications and websites to identify where improvements are needed.
Quick Win:
Reduce workload and increase legal certainty through verified compliance before publication or launch. Accessibility is more than a requirement — it is a clear statement of inclusion and helps broaden your stakeholder base.
Investment:
Starting at €990
Duration:
1–3 days
Your Contribution:
Final publication or website
We will enhance your PowerPoint presentation to make it more compelling in terms of both visuals and content.
The Challenge:
You know exactly what you want to say, but your PowerPoint slides are not yet communicating it convincingly? Too much text, headlines that lack impact, and a storyline that still needs sharpening? Perhaps the image research has not delivered the right visuals, the flowcharts need refining, or the overall look and feel is not quite there yet.
Powerful presentations with easily understandable messages require effective design. We will collaborate with you to enhance the impact of your PowerPoint presentation. As experienced concept developers, we ensure a coherent structure and a compelling narrative. Finally, we will apply the finishing touches to your presentation, ensuring that it meets professional design standards.
Quick Win:
Greater persuasiveness and stronger conversion. A well-crafted presentation strengthens your message, supports your objectives and enhances your overall professional image.
Investment:
Starting at €200
Duration:
1 day
Contribution:
Your PowerPoint presentation
