Create a Wow With Blau
Corporate und Employer Branding
Facility management is more than changing lightbulbs or cleaning gutters. At Gegenbauer, it stands for pride, passion, teamwork, respect, and real social impact. The facility services provider wants those values to resonate with its 18,000 employees and help attract new talent. We developed an integrated campaign that delivers real WOW! and strengthens Gegenbauer’s employer brand.
With the talent shortage also hitting facility services, we take a creative, holistic employer-branding approach. What began as an apprentice recruiting campaign built around the CrewCrew YouTube series became Blau ist WOW! in 2019, a company-wide brand that energizes and shapes how Gegenbauer and its people see themselves. It sparked a real sense of unity, motivating employees and attracting new candidates. In 2022, we extended the momentum with a spin-off campaign and a second film.
Unsere Projekte
